This Week’s Brand Spotlight: New Weave

In a bold commitment to eco-design, the newly launched company, New Weave, is making waves in the world of circular products. Shattering the notion that circular design is a futuristic concept, the company aims to showcase that sustainable carpets can compete with non-circular alternatives on aspects such as durability, performance, and price. Central to their mission is their partnership with Aquafil's project "Born Regenerated to be Regenerable," incorporating ECONYL® regenerated nylon into their rug collections while maintaining a focus on end-of-life recyclability.

Brand New Weave's inaugural rug collection is a testament to their dedication, crafted entirely from 100% ECONYL® nylon. Employing a revolutionary 3D weaving technique, the company has modernized a centuries-old method, eliminating traditional barriers to regeneration, such as material mixing and adhesive use. This innovative approach allows for the direct weaving of a multi-layered textile that houses both the front and the backside a process that conventionally relies on different materials and adhesives.  As a result, New Weave's rugs can be separated at the end of their lifecycle, exemplifying recyclability.