Trends

There’s a new trend among celebrities (and businesses) – and no, it’s not the latest exclusive club or a rare $100,000 Birkin. It’s carbon offsetting. 

After facing criticism for their high carbon emissions, many stars and companies are turning to this approach, funding projects like tree planting or wind farms to “balance out” their footprint.

While it sounds like a win-win, it often becomes a way to avoid real change, a bit like putting a band-aid on a leaky faucet. In other words, it just turns into another form of greenwashing.

So, when does it actually help make a difference, and when is it just a marketing strategy?

Let’s take a closer look.

The revolutionary concept of biophilic design in architecture seeks to harmonize human spaces with nature. Urban sprawl and modern living distance us from the natural environments we evolved in, making it more important to reconnect with nature. This imperative is about psychological and physiological well-being, not just aesthetics.

In this article, we will understand why we need a different approach, biophilic design, and the benefits for us and the environment.