Thoughtful Threads

Documentaries have become a must-have in all of our streaming libraries, perhaps because they appear to be more intellectually stimulating than the average TV show or because they are able to shine a light on current and relevant social issues.^[1] True crime stories are those magnets that would keep us awake all night, and Hollywood stars are known for choosing to release documentary films about their careers. Digital, innovation, art, fashion, and architecture are just a few of the other hot topics.

What about sustainability?

In the previous article, we discussed how capturing attention with authentic and entertaining content on social media serves as a gateway to conveying difficult-to-digest environmental messages. In this piece, we will look into the documentary phenomenon and how it can be one of the most effective forms of “edutainment” for spreading knowledge about sustainability.

8 seconds. They are nothing compared to a lifetime, but actually many things can happen in such a short amount of time. This is the brief window any information or message has to capture our attention.

Neuroscientific research confirms that our attention spans have been reduced as a result of the numerous stimuli we encounter throughout the day.^[1] Conveying information immediately and effectively is therefore even more challenging when the matter is both difficult and technical, as in the case of sustainability – a notoriously hard-to-digest topic.

In this article, we will investigate those sustainability creators who have understood how to win our hearts in that timeframe, making sustainability "pop.”